This unique project that involved the combination of two businesses operated by a husband and wife duo from the same location. The umbrella brand was represented by Carter & Co, which encompassed the consulting side of the business, while Carter & Co Table became the first brand extension with a focus on permaculture farming. This brand development was designed to allow for future brand extensions while embodying the business's core values of people and environment empowerment, growth, innovation, and sustainability.

Given the need for flexibility and accessibility to future brands, I was faced with a challenging task of creating a modern yet timeless design.